The field of Graphic Design utilizes artists who can apply their skills to the selling of products and services. This field is characterized by a constant need for creative freshness in visual communication techniques brought on by the proliferation of consumer products and services, cyclical changes in fashion and style, and the worldwide growth of communication technology.
Necessary techniques in graphoc design include, computer graphics, typography, lettering, layout, principles of advertising and marketing, package design, photographic applications, and graphic production.
They are then applied to such arenas as television, corporate identity, media advertising, promotional pamphlets, brochures and packaging, technical illustration, and sign graphics.